STREETWEAR BRAND ROUTINE TEAMS UP WITH THE NEGRO LEAGUES BASEBALL MUSEUM

Baseball-inspired streetwear brand Routine has launched a new six-piece capsule collection in partnership with the Negro Leagues Baseball Museum (NLBM).

The new NL x Routine: Kings Conquer collection features a hoodie, t-shirts, beanies, and baseball caps with designs inspired by real stories about the Leagues and its players. It also aims to continue the brand’s efforts to educate and honor the impact of the Negro Leagues both on baseball and the civil rights movement.

The NLBM is a privately-funded museum dedicated to preserving the history of Negro League baseball. With the museum needing to close temporarily during the pandemic, the team at Routine (owned by Kansas City-based e-commerce company Pro Athlete) wanted to help bring the museum’s legacy directly into people’s homes. Available now on Spotify, Storied Chapter 1: 22 Stories of the Negro Leagues, is a breathtaking overview of the triumphs and challenges the Leagues faced as told by Kendrick. Twenty-two stories were selected to honor Buck O’Neil, founder of the museum and manager of the Kansas City Monarchs, whose jersey number was also #22.

The NL x Routine: Kings Conquer collection will draw inspiration from these inspiring stories, celebrating moments of Black excellence, perseverance, and triumph. The designs will also pay homage to the teams themselves, with noted hometown reverence for the Kansas City Monarchs.

Andrew Dowis, CEO of Routine and Pro Athlete, explained: “Sharing these stories is so important: not just for baseball, but as part of the ongoing social justice movement. NLBM president Bob Kendrick always says, ‘This isn’t just a baseball museum, it’s a civil rights museum.’ The stories and struggles of these trailblazing players and their fans ring true as we work together to be a more inclusive and equitable country. We hope that by recognizing and honoring these icons, we can make progress toward real change.”

The NL x Routine: Kings Conquer collection, which retails between $32 and $70, is now available on routine.com.