Struggling with how your brand should celebrate black history month? start here.

It is exciting to see so many brands jumping into the ring to celebrate Black History Month this year. It signifies that more companies are embracing diversity, inclusion, and belonging not only internally when it comes to human resources and company culture, but also in their marketing. As consumers grow increasingly more diverse, you don’t want to miss out on what can be a huge opportunity for business and belonging. Marketing to diverse customer groups, especially if you are new to it, requires authenticity, cultural intelligence, and a deep degree of customer intimacy. You can’t expect to approach them the same way you do mass audiences and get the same results. Even when you think you’re already celebrating diverse audiences within your marketing, it can be challenging to get it right. Read more at Inc.