SUBSCRIPTION SERVICE GENTLEMAN’S BOX TEAMS UP WITH JIM BEAM ON LIMITED-EDITION RELEASE

Grooming subscription box for men Gentleman’s Box and bourbon brand Jim Beam Black have partnered to release a series of limited-edition boxes. Each uniquely-themed Gentleman’s Box will be equipped with a variety of premium accessories that will help any guy of legal drinking age elevate his taste.

The collaboration will be available for purchase, by subscribing to Gentleman’s Box, nationwide throughout the month of May. Current and new Gentleman’s Box subscribers can order their limited-edition “southern gentleman” box, curated by Jim Beam Black at www.GentlemansBox.com, for $25 (suggested retail value is $100). The second Jim Beam Black Gentleman’s Box will release in fall 2017.

“The subscription box industry has been growing at a rate of 200 percent a year for the last five years, and the industry shows no signs of slowing,” said Chris George, co-founder of Gentleman’s Box. “The goal of each Gentleman’s Box is to help someone become a better gentleman by discovering new products they would have never tried before. Jim Beam was a legendary southern gentleman and his namesake bourbon represents the heart of our brand, making Jim Beam the perfect partner for our subscribers.”

“Jim Beam Black is a brand focused on providing fans with the tools for elevated life experiences,” added Rob Nelson, senior marketing director at Beam Suntory. “Gentleman’s Box is equally passionate about premium, quality products to elevate your style and this collaboration provides subscribers with just that.”