Suddenly, Free 1-Day Shipping Is The New Normal

At first, Target and Walmart seemed blindsided by Amazon’s announcement last Thursday that its free two-day Prime shipping offer is already on its way to becoming free delivery in just one day for many items. Those retailers’ shares took a hit in the initial aftermath. Walmart didn’t take that lying down, however, and headed to Twitter late Friday to not just meet Amazon’s challenge, but raise it. “One-day free shipping … without a membership fee,” the retail giant tweeted. “Now THAT would be groundbreaking. Stay tuned.” But Walmart’s tease, like Amazon’s announcement, is actually a re-framing of those retailers’ existing realities, according to Alice Fournier, vice president of e-commerce and digital at Kantar Consulting. Read more at Retail Dive.