SWEDISH BRAND A DAY’S MARCH OPENS IN NEW YORK CITY

A Day’s March, the Swedish clothing label renowned for its premium essentials and timeless design, has opened its first US location at 32 Spring Street in the heart of NoLIta, New York. The Manhattan store will allow American customers to explore the brand’s latest collections for the first time in a beautifully curated space designed by the brand’s creative director, Pelle Lundquist, and interior architect, Daniel Braconier. The store will feature both menswear and womenswear.

With a global online presence and existing stores in Stockholm, Gothenburg, Copenhagen, Oslo, and London, the opening of the New York flagship marks an exciting chapter in A Day’s March’s journey to connect with customers worldwide.

“For us, it is imperative that customers can see and feel the quality of our creations. The stores also serve as hubs for genuine interactions, where service reigns supreme, and we can curate our brand. I can’t wait to open in New York since it’s been a dream for a long time, ” says Lundquist.

Founded in 2014 by Lundquist, Marcus Gårdö, and Stefan Pagréus, A Day’s March takes its name from an old military term signifying the distance an army can cover in a single day. Embodying the brand’s ethos of resilience and endurance, every garment is thoughtfully crafted to help individuals navigate the triumphs and troubles of everyday life with ease and style. Specializing in premium essentials for men and women, A Day’s March is committed to delivering long-lasting quality and impeccable design. Drawing inspiration from Scandinavian simplicity and infusing it with references to the classics in Italian tailoring and American sportswear, the brand offers a unique blend of sophistication and modernity.