SYD JEROME CELEBRATES ITS NEW STORE

It was a Who’s Who of the Chicago elite and top menswear industry execs from around the globe as Scott Shapiro and team unveiled their new Syd Jerome store on the corner of Madison and Clark.

“There are two major reasons why we made the move,” Scott confides. “One was because when I found out our old lease was about to expire and our landlord was unresponsive, Sid was still alive. As we all know, Sid told everyone he was going to live forever and those who knew him never doubted it. So the move was to keep his legacy alive.

“Two, Chicago is a highly competitive market. We’re home to every major retailer’s A doors–both department stores and brand stores. As a result, consumers in this region are astute and demanding. In order to stay relevant, we had to take Syd Jerome to the next level. That includes a fresh, modern environment and pushing the fashion envelope with new and exciting product.”

The fabulous new store doubles Shapiro’s footprint in downtown Chicago with 4,300 square feet of selling space on the first floor, 3,700 (tailor shop, event space, storage) on the lower level. The modern store design features a series of separate environments, each reflecting historic Chicago but with contemporary flair. We especially love the luxurious fitting rooms with blue pinstriped walls recalling the impeccable suits that Sid always wore.

As one of today’s truly great merchants with tremendous vision and passion, Scott Shapiro is wished much continued success by the entire menswear industry. Says Sant’ Andrea’s Luciano Moresco of the new store, “It’s a space where suits can breathe in a modern elegant atmosphere. One can spend hours in here shopping without getting bored!”

Observes Martin Bradshaw of Ravazzolo, “The modern store design creates a perfect space to house the world class products represented here. Sid would be so proud.”

Joey Glazer agrees. “Scott has taken the store to the next level—it’s beautiful, modern and elegant while retaining their heritage of fine product and personal service. Sid, who we so miss, would be very proud.”

And from Corneliani’s Sean Heiter, “For sure, Sid would be extremely proud of the new Syd Jerome store and the modern energy it exudes. And we couldn’t be prouder of their partnership with Corneliani: we’ve embraced Scott’s vision as the new future for luxury clothing in Chicago.

Congratulations to Scott and the entire Syd Jerome team!”