The Markdown Calendar in a Late Spring
by Steve Pruitt
Mar 24, 2014
When You Have to Cancel Orders
by Steve Pruitt
Mar 10, 2014
Integrating Marketing into Your Planning
by Steve Pruitt
Feb 26, 2014
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Features
Using Your Data to Improve Marketing
by John and Jake Fell
Feb 21, 2014
Marketing expert John Fell takes a question about using point-of-sale system data to improve your email marketing campaigns.
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Features
Attracting Young Customers Without Alienating Others
by Steve Pruitt
Feb 14, 2014
A reader asks merchandise planning expert Steve Pruitt, “How do I keep attracting younger customers without isolating my older clientele?”
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Features
Should I Sell Online?
by John and Jake Fell
Feb 07, 2014
A retailer asks our marketing expert Jake Fell, “Adding e-commerce to my shop’s website sounds like a lot of work. Do I really need to sell online?”
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Features
Are You Prepared for the Retail Technology Storms?
by Michael Dattoma
Jan 31, 2014
Michael Dattoma takes a question from a frustrated store owner about updating POS technology and becoming an omni-channel retailer.
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Features
Do All Retailers Need Good Websites?
by John and Jake Fell
Jan 27, 2014
A retailer asks our marketing expert John Fell, “How important is a good website for my brick-and-mortar store if I don’t sell online?”
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