by Stephen Garner

Men’s Wearhouse and Jos. A. Bank, both subsidiaries of Tailored Brands, has announced a new multi-year licensing agreement with the National Football League (NFL).

Beginning this Thursday, September 5th, timed with the kick-off of the 100th season of the NFL, sports fans will be able to customize their suits and sport coats with linings from many of their favorite NFL teams by visiting any Men’s Wearhouse or Jos. A. Bank store throughout the U.S.

The agreement is part of the company’s long-term commitment to its customers to provide personalized products and services and an inspiring and seamless omnichannel shopping experience. At Men’s Wearhouse and Jos. A. Bank stores, fans can express their personal style and loyalty to their team with an NFL-lined suit jacket or sport coat for weddings, special occasions or everyday work attire.

The digitally printed linings will include styles featuring various NFL team logos. Men’s Wearhouse and Jos. A. Bank customers can order a custom suit jacket and sport coat in-store and select their fabric, fit, and unique details including NFL-themed linings.

“We are both excited and very proud to offer NFL suit and sport coat linings to dedicated football fans,” said Dinesh Lathi, president and chief executive officer of Tailored Brands. “These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing.”

“We are excited to work with Tailored Brands,” added Michelle Micone, senior vice president of consumer products of the National Football League, “and offer our fans something they’ve long been asking for through a licensing agreement with brands who continue to be recognized as the industry leaders in men’s custom clothing.”