TAILORING THE FUTURE OF WEDDINGS: DRESS BRAND REVELRY LAUNCHES MADE-TO-ORDER MENSWEAR COLLECTION
Revelry, a wedding forward e-commerce brand, today launches into the menswear category. Known for its signature made-to-order women’s dress collection, the brand introduces a new line of men’s suits, including vests, suit jackets, and pants, designed to complement its existing collection of occasion wear.
By launching menswear, Revelry is expanding its mission as the go-to destination for the entire bridal and occasion wear market, continuing the brand’s legacy. Founder Michelle Deloach shared: “Outfitting a cohesive wedding party on both sides has never been more seamless. Our goal has always been to make the bride, or couples’ job easier while outfitting the people they love to create their dream wedding look.”
The new collection of menswear features a suit jacket and pants in slim and modern bits, as well as a vest. Customers have the flexibility to personalize their jackets with various options, including length and lapel styles. The pants come in varying lengths with adjustable side tabs or belt loops for a tailored fit.
The brand is celebrated for its signature Revelry Home Try-On experience, giving customers the opportunity to explore multiple styles in a range of sizes, enhancing the discovery process. For menswear, customers can choose up to ten styles and try them on at home for three days, and return them with a prepaid shipping label.
As part of the home try-on experience, each pair of trousers is equipped with a distinct woven tailor’s tape sewn into the pant leg, allowing customers to determine their inseam by where the hem falls on their ankle. Similarly, the jacket fitting process includes a woven tape on the cuff, marked with letters to indicate whether the customer would best fit short, regular, tall or extra tall length options. Once the customer is ready to finalize their order, go to shoprevelry.com and select the style, color, fabric, length, inseam and size and complete their order. To help envision the final design, the brand also offers color swatches and fabric samples.
The initial menswear collection complements Revelry’s existing bridal party offerings, debuting with a curated selection of six colors and fabrics. The brand’s signature process exactly matches the color of the bridesmaids’ collection. This foundation will be expanded in tandem with the growth of the brand’s seasonal bridesmaid collections.