TALL ORDER INKS NEW DEAL WITH UNITED LEGWEAR

by Stephen Garner Feb 20, 2020
Tall Order founders Dan and Mike Friedman.

Tall Order, a New York-based men’s sock company that specializes in extended sizes, has entered into licensing and shared services agreements with United Legwear & Apparel Co. (ULAC), to offer an improved product and grow a wider distribution network.

Under the new arrangement, Tall Order will continue developing its direct-to-consumer business via tallorder.com, and ULAC will take on wholesale sales. Most importantly, ULAC will manufacture products for Tall Order, using ULAC’s seasoned design, production, and merchandising teams, factory base, and logistics support; this will allow Tall Order to make the highest quality goods at a competitive price point.

Started by twin brothers Mike and Dan Friedman, who stand 6’11” and 6’9″ respectively, Tall Order honors the memory of the Friedman’s father Andrew, who was killed on September 11, 2001, in the World Trade Center. To fulfill the “tall order” of giving back to those who assisted the Friedmans after 9/11, Tall Order makes fashionable, fun, comfortable socks for men in sizes from 9 to 20 as a nod to the socks the family provided to first responders during 9/11 recovery efforts. Tall Order also donates a portion of its profits to Tuesday’s Children, a non-profit founded in the aftermath of 9/11 to assist communities facing traumatic loss.

“Partnering with ULAC was an easy decision,” said Lisa Friedman Clark, president of Tall Order. “Who wouldn’t want to work with the best in the business?  Isaac Ash and his team have the expertise, experience, world-class products and infrastructure to facilitate the growth of Tall Order. This partnership means that more men of all sizes can look their best and feel good by giving back to people facing traumatic illnesses and loss.”

Rachel Furer, senior vice president of Tall Order, added, “Having spent my entire career in accessories marketing and sales, I knew there was no better partner than United Legwear & Apparel Co.  They make superior products, manufacture with integrity, and have the same mission to give back. Tall Order is proud to join the ULAC family and we look forward to growing our brand together.”

It was an easy decision for ULAC as well—emotionally and financially — according to Isaac E. Ash, founder, president and CEO of ULAC.  “When I heard Tall Order’s story and learned about the charitable component, I was immediately interested,” he said. “Strategically, Tall Order fills white space in the market for extended sizes, offering excellent product in an important but underserved segment. They complement our portfolio of brands and I’m excited for this business to really take off.”

Tall Order socks are available in men’s sock sizes 9-11, 12-15, and 16-20; MSRP is $15 for classic fit and $18 for extra-cushioned styles. They are currently sold at tallorder.com, macys.com, kingsize.com, Westport Big and Tall and other specialty stores.