Tallia is stopping traffic in times square

by Karen Alberg Grossman

If you’re walking through Times Square this month, be sure to look up! Standing larger than life is a fabulous 120-foot high video billboard, now featuring gorgeous guys in beautiful Tallia clothing.

“We love our Tallia brand and we’ve been working on expanding our marketing reach,” says Peerless president John Tighe, giving all credit to VP/Creative Director Eric Jennings and his team. “We were approached by Maximum Media & PR who saw our Tallia ads in The New York Times (and in the menswear supplement of the New York Post) and suggested we try the billboard for the month of October.”

“It’s the coolest thing ever,” says Jennings “It’s only Day 2 and we’re already getting tremendous buzz: the models were so excited on location yesterday; they were posting like crazy!”

As we New Yorkers know, Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through daily, many of them tourists; on its busiest days, the foot traffic is more than 460,000 pedestrians.

The D.E.C. (Daily Effective Circulation) for the NASDAQ location billboard on 43rd and Broadway is 1.5 million people per day, a number that includes both pedestrian and vehicle traffic. Hopefully, lots of these people will soon be walking or driving through wearing new Tallia clothing.


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