Tandy Gains Traction with Goodyear

by MR Magazine Staff

NEW YORK – Tandy Brands Accessories has been licensed by The Goodyear Tire & Rubber Co. to manufacture and market selected gifts and auto accessories under the Goodyear brand, beginning in spring 2008.

The line opens up a new distribution channel for Tandy, which will sell it to auto parts retail outlets, tire dealers and the auto departments of mass market retailers. The move is consistent with Tandy’s intention of broadening its gift business outside of traditional men’s and women’s accessories.

“We are pleased to be exploring new product opportunities with a great company like Goodyear and look forward to offering our product line to the consumer with one of the best known and respected names in the auto world,” commented Britt Jenkins, president and chief executive officer of Arlington, Tex.-based Tandy Brands. “We believe the Goodyear name will add instant credibility to our product.”

Tandy Brands manufactures and markets belts, wallets, handbags, suspenders, neckwear, gifts and sporting goods under a variety of licensed names and private labels.