As part of the partnership with tasc, Cole will have the brand’s logo on his right collar, and back yoke of all apparel worn during competitions. In addition to golf apparel, Cole will wear tasc apparel on and off-course and in the gym. He will also take part in dedicated advertising and social media campaigns to promote the partnership, along with making various appearances on behalf of the brand.
“As part of our efforts to bring our active lifestyle apparel products to a wider audience, we think golf is an ideal showcase for our brand and products which transition perfectly from the gym to course and any activity,” said Todd Andrews, CEO and Co-Founder of tasc. “Eric Cole is a perfect partner to represent our brand on and off the course.”
“I’m excited to partner with a great performance apparel brand like tasc Performance,” said Cole. “They have a unique and innovative approach to creating high performance products for athletes in natural and sustainable ways that are great on and off the golf course. It’s the most comfortable gear that I have ever worn on the golf course or in the gym. It is perfect for my lifestyle.