TASC PERFORMANCE LAUNCHES KENTUCKY DERBY CAPSULE COLLECTION
Active apparel brand Tasc Performance has officially signed on with Churchill Downs racetrack to release an official, licensed capsule collection for this year’s Kentucky Derby, which will take place on May 5 and 6 in Louisville, Kentucky.
The collection includes men’s performance tees, polos, and quarter-zip pullovers in Tasc’s signature proprietary bamboo viscose, organic cotton, and lycra-based fabrics.
“We have had great success previously with co-branding at some of the finest destination resorts and clubs in the country, such as The Breakers and Yellowstone Club,” says founder and president, Todd Andrews. “Our exclusive performance fabrics fit the lifestyle demands of the higher-end consumer in these settings: where they require the versatility to travel from your workout, to the beach, to a hike, and to lunch with the family.
“As an iconic American event, the Kentucky Derby represents the right blend of authenticity and performance, which align very well with the Tasc brand,” Andrews adds. “We pursued the partnership to offer a new category within the merchandise mix, and to provide the modern consumer versatile apparel that fits their lifestyle.”
The product is now available at TascPerformance.com, the race fanatics’ website, in Tasc retail locations, and at the track.
