THE WEEKND TO HOLD MULTI-CITY POP-UP SHOP EXPERIENCE

the weeknd pop up
by Stephen Garner

the weeknd pop upCanadian singer, songwriter and record producer The Weeknd has announced an 8-city global pop-up collection for the release of Starboy 2017 Capsule. The retail event will take place this Friday, May 5 through Sunday, May 7 with partners Patron of the New, New York; 424 of Fairfax, Los Angeles, CA; RSVP Gallery, Chicago, The Webster in Miami and Houston, the Nomad in Toronto, Roden Gray in Vancouver; and Rooney in Montreal.

Each store will carry the Starboy 2017 limited capsule collection along with limited edition designs exclusive to that city.  Styles include t-shirts, hoodies, bombers, denim jackets, hats and more.

Additionally, The Weeknd and Futura 2000 have joined forces to proudly present a limited-edition XO artist capsule collection, celebrating The Weeknd’s 2017 Starboy Legend of The Fall World Tour. The collection is presented in partnership with Bravado.

The collection leverages Futura 2000’s iconic handstyle and character drawings, rendering powerful gestures and plays on The Weeknd’s iconography, XO brand logos, and  Starboy album lyrics and color palate.

“I’m really excited about this collaboration,” said The Weeknd. “Futura’s been a legend in art and fashion for so long. It’s an honor to work on something like this with him.”