TENCEL CELEBRATES 30 YEARS WITH PLANS FOR A SUSTAINABLE FUTURE
2022 marks the 30th year of Tencel’s commitment to driving the fashion and textile communities’ sustainability journeys. The milestone reflects the brand’s commitment to answering the industry’s green demands by providing sustainability-driven innovations, reinvigorating generations of wood-based cellulosic fibers, and forging the way towards a “true carbon zero” future.
This year, Tencel will unveil a series of global initiatives as part of its “Feel Good Fibers Since 1992” campaign. The campaign will not only celebrate three decades of achievements but also outline plans for the coming years to set a higher industry standard for sustainability and reduce the impact of textile production and waste on the environment.
Achieving total transparency remains a key priority for the textile supply chain, which Lenzing supports through digitization. The Tencel brand will be adding new features to its proprietary Lenzing E-Branding Service to deliver a more accessible and streamlined experience for brand partners. Additionally, Tencel will continue expanding forest-to-fabric offerings through the recent opening of a state-of-the-art production facility in Thailand, the world’s biggest lyocell plant.
With the industry’s dedication to becoming environmentally responsible, Tencel hopes to continue the positive momentum throughout 2022 and beyond to introduce new sustainability-driven innovations to create a long-lasting impact and carbon-zero future.
Some of Tencel’s ongoing efforts include:
Celebrating 30 years of sustainable fiber development and strong partnerships
The Tencel brand has played an active role in both enhancing the sustainability of the supply chain and driving industry collaborations. To celebrate its 30-year milestone, some of Tencel’s business partners have shared their collaboration journeys with the brand and how it helped them to meet their sustainability goals.
Celebrating forest-to-fabric innovation
Tencel is committed to driving the evolution of wood-based fiber solutions for the textile sector.
Lenzing opens the world’s largest lyocell plant
Lenzing has successfully completed the production of the world’s largest lyocell plant in Thailand, helping to meet the increasing customer demand for its biodegradable fibers. Taking the company closer to achieving net-zero emissions by 2050, this state-of-the-art production plant exemplifies the company’s commitment to becoming a leading supplier of eco-friendly specialty fibers, and to decarbonize the textile and nonwoven industries.
Tencel and RCGD Global spotlight eco-couture at the Oscars and unveil winning looks of the Global Design Contest
For three years, Tencel and RCGD Global (an environmental and social sustainability consulting agency) have joined hands to spotlight sustainable couture pieces at the Oscars. To further promote eco-alternatives to the luxury market, the two have also hosted global design contests to empower rising designers.
Lenzing E-Branding Service’s new features provide customers added value and improved user experience
With a growing number of users globally, innovative features such as the Digital Hangtag were added to the Lenzing E-Branding Service in November 2021 to address the evolving needs of brands and e-commerce platforms. Recently, additional key offerings such as the E-Branding Helpdesk and Expiration Reminders have been introduced as further enhancements.