TEVA TEAMS UP WITH POLAROID

by Stephen Garner

Teva has launched a new collaboration with the original instant photography brand Polaroid.

The limited-edition Teva x Polaroid collection includes classic Teva sandal silhouettes utilizing recycled materials and a custom refurbished Polaroid 600 camera. Throughout the collection are pops of the classic Polaroid rainbow spectrum, combining the photography company’s rich heritage with Teva’s adventure-seeking DNA.

“Polaroid was a natural partner for this collaboration that demonstrates our shared belief in the power of creativity,” said Erika Gabrielli, senior director of global marketing at Teva. “Both of our brands evoke a happy nostalgia and we thought what better way to honor our fans than create a collection that invites expression and inspires them to make new memories.”

The capsule collection includes the Original Universal Polaroid in grey and the Midform Universal Polaroid in red. The water-friendly styles feature the iconic, functional 4-point webbing upper silhouette, an EVA midsole, and a rubber outsole for all-day comfort and versatility. The bold grey and red base colors pop with a custom Polaroid Color Spectrum webbing on the heel strap. The sandals feature straps made of REPREVE recycled plastic yarn and are offered in inclusive sizing for all genders.

“Polaroid has always been about inspiring creativity, anytime, anywhere,” added Marta Martinez, CMO of Polaroid. “We’re excited to partner with a brand with a shared rich heritage to further that mission, encouraging people to find inspiration wherever their adventure takes them.”

Rounding out the collection is the consciously minded Teva x Polaroid 600 instant analog camera. Made from original Polaroid electronics that have been professionally refurbished and tested, the camera is cobranded and features the classic Polaroid Color Spectrum. A premium co-branded Teva x Polaroid camera strap made with REPREVE recycled yarn is also included to ensure the camera is easily accessible for capturing memories. The camera utilizes Polaroid 600 film in color or classic black and white with batteries built into each film pack. Film packs are sold separately.

The Teva x Polaroid limited-edition Original Universal Polaroid and Midform Universal Polaroid are available in extended sizing for all genders and retail for $70 and $80 respectively. The custom Teva x Polaroid 600 camera retails for $160. The capsule collection is available for purchase at teva.com and in select specialty retail stores worldwide.

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