TEVA TEAMS UP WITH PUBLISH BRAND ON CAPSULE LINE
Teva has teamed up with Southern California fashion company Publish Brand this spring.
In addition to a limited-edition Original Universal Premier sandal, the collaboration includes a Teva x Publish Brand tee and Legacy jogger pant. The Huntington Beach-based label partnered with Teva to launch a versatile collection that merges Teva’s outdoor roots with Publish Brand’s utilitarian aesthetic – creating a down-to-earth streetwear capsule collection.
The Original Universal Premier sandal features a black strap with a green border creating a contrast against the safety orange midsole and tri-ring. Complete with a Publish Brand label on the back strap, the sandal is quick drying and features Teva’s signature hook and loop closure for easy adjustability. Retailing for $100, the sandal has a responsive FloatLite footbed to cushion the foot for all-day comfort and a full rubber outsole for durability and traction.
The Teva x Publish Brand Tee, available in orange and constructed from a brushed microfiber fabric that features a Teva branded front pocket, while the Legacy jogger, the most iconic piece from Publish’s line, is customized with reinforced saddle and thigh seams featuring the Teva x Publish Brand signature webbing. The jogger features Durable Water Resistant (DWR) coating that repels water while liquid stains slide right off the repellant fabric. The tee retails for $40 and the pant is available for $92.
“We are extremely excited to partner with Publish Brand. Merging streetwear with the rugged functionality of Teva, this collaboration draws inspiration from opposing aesthetics to create one cohesive collection,” said Erika Gabrielli, senior marketing director at Teva. “The collection represents a creative exploration of expression and design where outdoor intersects with street in a fresh way for fans of both brands.”
The Teva x Publish Brand capsule collection will be available online at Teva.com, PublishBrand.com and select retailers on Wednesday, April 3.
