TEXWORLD, APPAREL SOURCING TO RETURN TO IN-PERSON SHOWS
Texworld New York City, Apparel Sourcing New York City, and Home Textiles Sourcing have announced their return to in-person trade shows. Slated to take place from July 20th – 22nd, the Messe Frankfurt-owned shows are moving to a new home at the Starrett-Lehigh Building, located in the Chelsea neighborhood of Manhattan.
The changes to the location for this July event came only after several discussions with the Jacob K. Javits Center, and its current state as a mass vaccination center – an essential contribution to getting the city fully open and back to business.
“Continuing to evolve, we see the Sourcing Showroom as a bridge between the virtual platform and the fully physical event and look forward to introducing it at the Starrett-Lehigh Building,” said Jennifer Bacon, show director of fashion & apparel at Messe Frankfurt Inc. “It’s been a challenging year for all of us in the textile sourcing arena, but through it all, our events have consistently been able to create opportunities for international suppliers to remain connected to their customers and we look forward to another successful venture this summer.”
This three-day show offers exhibitors the ability to showcase their textiles and finished goods without physically being present at the event. Buyers can return to sourcing, experiencing the latest fabrics, colors, and trends, in-person, while still afforded the ability to communicate with participating exhibitors across the virtual platform through one-on-one chat capabilities.
Curated by New York-based trend agency, The Doneger Group, the Sourcing Showroom will be transformed into a modern gallery of textiles and finished apparel, highlighting the autumn/winter ‘21/‘22 trends. With textile and apparel experts on-hand, visitors will explore thousands of fabrics, apparel, and accessories from global suppliers in more than 25+ countries, including India, Pakistan, Turkey, China, Portugal, Taiwan, Korea, and more. Each textile will be equipped with a QR code directly linking the buyer to the exhibitor’s virtual space where an immediate conversation can be made with the supplier and a more detailed list of product information can be found.
The shows’ educational programs, like the Lenzing Seminar Series and Textile Talks, will remain an integral part of the show, as well as the highly regarded Trend session with Kai Chow of The Doneger Group. In an effort to support buyers and ensure a positive experience for both the in-person and virtual platforms, the education will be streamed live at the Starrett-Lehigh Building during show hours.
“Remaining agile has always been an asset for Messe Frankfurt, and utilizing this skill allows us to elevate our platforms to serve a global audience,” added Konstantin von Vieregge, president and CEO of Messe Frankfurt Inc. “We are pleased with the introduction of the new concept and the response from the industry and will continue to build bridges in supporting the textile community as we move forward together in business around the world.”
