The Ambition of Jonathan Anderson As creative director of Loewe, a willingness to shake things up has served him well.
Aug 30, 2022
Loewe is a $1 billion-a-year fashion brand owned by LVMH, though it has been around since the mid-19th century, when a German immigrant in Madrid bought into a group of leather artisans and gave it his surname. You say Lo-WEH-vay. For close to a decade now, it has been under the creative direction of Jonathan Anderson. LVMH is extremely good at sprucing up storied houses, but until Anderson, it struggled to make the Spanish brand feel new and exciting instead of traditional and dull. The challenge defeated three designers over 16 years, each valiantly trying to come up with a fresh way to cut a pencil skirt or blazer in leather and suede. One critic summed up the excitement their clothes produced as “Madrid Whenever.” Read more at The Cut.
