American Dream Mall Alexander Wang
by Stephen Garner
American Dream Mall Alexander Wang

The American Dream mega-mall in East Rutherford, New Jersey has unveiled new tenants in its luxury wing, The Avenue.

Starting this week, Saint Laurent, Alexander Wang, Anne Fontaine, and Jonathan Adler have all opened storefronts at The Avenue. Saint Laurent has opened a new boutique which will expand to 7,000 square feet spanning two floors in the coming months. The shop features men’s and women’s ready-to-wear, leather goods, shoes, jewelry, and eyewear.

Alexander Wang opens his first store in New Jersey with this new boutique. It features the designer’s range of ready-to-wear and accessories for men and women. Anne Fontaine introduces its largest New Jersey boutique at The Avenue, showcasing the brand’s Parisian lifestyle and iconic white shirt. And, Jonathan Adler opened his first and only New Jersey location, carrying his entire line of home décor and furnishings. The space also includes an in-house design consultation studio for clients to work one-on-one with in-store design experts. 

American Dream Mall Jonathan Adler

The Avenue at American Dream will continue to expand its fashion and dining experiences in the coming months with additional openings, such as Brüt –a champagne bar, Gentle Monster, Zadig & Voltaire, and much more.

Located just minutes from New York City, The Avenue at American Dream is an upscale retail experience that is anchored by Saks Fifth Avenue – the only New Jersey location of the luxury retailer, boasts the first Northeast location of Carpaccio – a Bal Harbour favorite fine dining establishment, and features a curated collection of world-renowned fashion brands including Hermès, Dolce & Gabanna, Gucci at Saks, and Louis Vuitton at Saks.