The big GQ guide to finding a perfect pair of denim jeans

Buying jeans ain’t easy. It’s not as easy as going into a shop and buying a tee. Buying denim is tricky. There’s loads of jeans styles for men. It’s laborious – so many pairs, leg lengths, fits – and it’s also exhausting, because there are trends involved and opinions, and that compromises your go-to solid favourites (which might not even suit you anyway). Read more at British GQ