With nearly half of the country reopened or in the process of reopening (while the other half is pausing their plans or reversing them altogether), a lot of store owners are eager to finally flip around their closed signs. For many states, it has been a long few months of closures. This has led to a loss of about 23% in total retail and food sales within the first couple of months of the pandemic alone. Many business owners are hoping that once they reopen their store, it will be like flipping a switch — their sales will once again return to normal. Unfortunately, the vast majority of experts have agreed that this isn’t what is going to happen. In fact, almost 10% of retail business owners don’t think that their stores will ever be able to fully recover from the damage incurred by the pandemic. But why is that the case? Read more at Forbes.