The Emerging Menswear Brands to Watch This Season, According to Fashion Buyers

In 2024, it can feel like menswear brands release new product every day, if not every hour. But menswear buyers—those highly dialed, incredibly discerning folks who decide what hangs on the racks of your favorite store—still live and die by the seasons. Every February and March, they fly to New York, London, Milan, and Paris to ogle the collections, place their orders, and then wait—some more patiently than others—to receive them in August, to be promoted in September. Read more at GQ.