The Founder Of Toms On Reimagining The Company’s Mission

Blake Mycoskie felt lost because TOMS had become more focused on process than on purpose. They were concentrating so hard on the “what” and “how” of scaling up that they’d forgotten their overarching mission, which is to use business to improve lives. That is their greatest competitive advantage: It allows them to build an emotional bond with customers and motivate employees, because they know they are shopping and working for a movement bigger than themselves. Read more at Harvard Business Review.