The Future Of Retail? Buying From Anywhere.

During the onset of the COVID-19 pandemic, many retail businesses had to quickly pivot from in-store transactions to digital sales. Amid this fast and largely unexpected digital transition, retailers had a crash course in the importance of contingency planning and future-proofing. The big lesson? Retailers need to be flexible to build loyalty with customers across a variety of sales channels, from in-person shopping to online ordering. At the recent Fast Company Innovation Festival, Square hosted a panel discussion exploring a retail landscape in rapid transition. Experts shared advice on maintaining a consistent brand platform and voice and how to get creative in order to stand out in a crowded retail market. Read more at Fast Company.

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