The Global Fashion Industry Designs A Sustainable Future

by MR Magazine Staff

Fighting climate change is a growing priority for fashion companies, with British luxury house Burberry the latest to announce a strategy to slash emissions across its supply chain. But while the fashion industry wants to help the planet—the apparel business creates around 10% of global greenhouse gas emissions—companies are also responding to consumer demand for products with more sustainable origins. According to the Sustainable Apparel Coalition’s 2019 Pulse of the Fashion Industry Report, 75% of consumers view sustainability as very or extremely important. Half of shoppers said they would switch brands if a competitor is more environmentally and socially directed. Yet, “companies are not implementing sustainable solutions fast enough to counterbalance the negative environmental and social impacts,” the report said. Read more at Fortune.