In 1893, at the tender age of just 21, Sir Alfred Dunhill founded his namesake menswear and luxury goods brand, Dunhill. And now, three generations on, his great granddaughter, Alexandra Dunhill, is set to follow in his footsteps by launching another luxury label – this time, however, within the world of wellness. In 2017, Alexandra discovered that her adult son, Piers, had been taking CBD to help with his anxiety and was struck by the profound impact it was having on his symptoms. It was this revelation that inspired the launch of Lady A. Read more at Tatler.