The London-Based Label Creating Poetic Gorpcore

Making clothes that hold up as well in Iceland’s temperamental weather as they do on the streets of any major city, Arnar Mar Jonsson is the menswear label is challenging stereotypes around technical fashion. Dressing for the weather in London is a chore, isn’t it? If I were writing this a week ago, I’d have bemoaned the inferno that raged outside, which made me sweat through anything I chose to wriggle my clammy body into in 10 seconds flat. If I were to leave the house today (I won’t), I’d be soaked through just as quickly — this time, though, it would be down to the rain, its drab pitter-patter the effective backing track to life on these sullen isles. Read more at i-D.