by MR Magazine Staff

The NPD Group today announced the winners of its inaugural Denim Retail Performance Awards. The awards acknowledge top-performing brands in key areas of the jeans market, based on U.S. sales revenue in 2021, including Levi’s, AG, Amiri, Brunello Cuccinelli, and Gloria Vanderbilt. 

With consumers feeling more comfortable venturing back into offices and other social settings, pent-up demand for jeans began to reveal itself in sales trends. Jeans generated $18.4 billion in U.S. sales in 2021, an increase of 36% over the prior year, and a 9% increase over 2019, based on Consumer Tracking Service data from NPD. Sales grew across all wearers, with women’s jeans up 9% and men’s up 12%, versus 2019.

“Jeans were among the first clothing items to rebound after 2020, as consumers sought a wardrobe refresh and craved the latest fashion trends to make their debut back into public life,” said Susan Merrill, president of fashion apparel for NPD. “Offering a variety of styles and options catering to consumers’ demands for comfortable clothing that can be dressed up or down, jeans manufacturers continue to be leaders in innovation. In this spirit, we are thrilled to recognize companies that are exciting customers and contributing to the denim category’s success. Congratulations to all the winners!” 

Listed below are the winners of the NPD U.S. Denim Retail Performance Awards, based on Retail Tracking Service sales revenue data from NPD for 2021:

#1 Selling Jeans Brand in the U.S.

#1 Selling Jeans Brand in the U.S. Priced $100 and Higher

#1 Selling Women’s Plus-size Jeans Brand in the U.S. 
Gloria Vanderbilt

#1 Selling Men’s Luxury Jeans Brand in the U.S.

#1 Selling Women’s Luxury Jeans Brand in the U.S. 
Bruno Cuccinelli