Author Zach Falconer Barfield, founder of British style seminar company The Perfect Gentleman, will launch his first U.S. tour in Miami on January 16-17. The tour, which will feature a group of two-day seminars, will cover seven cities and conclude in New York on March 12 and 13. “The U.S. has this culture of self-improvement and I believe American men are always looking for an edge to better their position in life,” says Barfield, who founded the company in 2012.
The seminars have numerous components, including teaching men proper grooming habits, how to go on a date with a woman, how to dance, how to make the perfect cocktail, how to set a table (and use special utensils), how to properly address British royalty, and how to exchange business cards in different countries, “Etiquette, especially in business, is so important,” says Barfield. “It’s the little things, like always saying please and thank you, that people really remember about you.”
But the key area is teaching men how to dress properly. “Most men don’t know how to build their own wardrobe and they often have no idea what clothing works best for them in terms of style,” says Barfield. “We not only show them how to do that, but we even teach the how to measure their bodies properly.”
Barfield will be joined on the tour by Lydia Foulkes, who helps give the men the female perspective, along with fellow experts Ruairidh Bulger and Stephen Handisides.
For more information, visit www.theperfectgentleman.tv