The RealReal
by Stephen Garner

The RealRealLuxury consignment retailer The RealReal has opened its first concept store on the West Coast.

The Los Angeles store, located at 8500 Melrose Avenue in West Hollywood, is 12,000 square-feet and includes a separate 5,500 square-foot men’s store. The retailer’s first-ever men’s store features a sneakerdome, a watch bar with rare watches, and a suiting and tailoring area.

The concept store will encompass The RealReal’s entire brand offering from selling one-of-a-kind luxury goods to accepting consignment and giving consumers the opportunity to meet face-to-face with its world class luxury experts.

The store boasts a 1,500 square-foot vault with wall-to-wall luxury handbags, curbside consignment drop-off, and a cafe serving up fresh juices, snacks and coffee.

The RealRealVia the Luxury Consignment Office, The RealReal’s team of expert gemologists, horologists and authentication specialists are available – in-store and by appointment – for complementary fine jewelry, watch, and handbag valuations. Curbside and in-store consignment drop-offs will also be offered.

“With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home – on the West Coast,” saidJulie Wainwright, founder and CEO of The RealReal. “We’re excited to give shoppers and consignors in LA and surrounding areas access to our omni-channel business, unique brick-and-mortar experience and services, and team of experts.”

The Los Angeles concept store utilizes RealReal 360, The RealReal’s proprietary technology solution that provides a unified view of all inventory and customer behavior across channels – brick-and-mortar, desktop, mobile, e-commerce centers, and Luxury Consignment Offices.

The RealReal