The Scandi Brands Ready for Prime Time
Hej from Copenhagen, the oversized leather jacket capital of the world. At Copenhagen Fashion Week, which wrapped today, I learned why just about every Dane has one—even in August, it’s liable to be 50 degrees and spitting rain in the small city by the sea.
I also learned why stylists and buyers and journalists rave about CPHFW. It’s not one of the major international fashion weeks, and has few big brands on the schedule and no celebrity-stoked hype. (The only VVIP I spotted all week was a very low-key looking Oscar Isaac, who slipped into the front row at Henrik Vibskov with his wife.) Which is precisely the appeal. Compared to Milan and Paris, CPHFW is extremely chill. Out of town editors spend their days gliding around in Polestar sedans, driven by local students, going from punctual shows to laid-back presentations. Natural wine flows freely. When the weather is perfect, which I’m assured it usually is, everyone swims in the canals. There’s even time to steal away to hit the Louisiana Museum or Noma. Read more at GQ.
