The Three Waves: Rebuilding Retail After The Pandemic

Retailers don’t have the luxury of focusing solely on the short-term impact of COVID-19. The familiar retail experience that we’ve come to know will evolve, and many of the changes the industry is implementing to counter the effects of the pandemic will become permanent, resulting in a new normal. We’ve started to refer to these types of pandemic-related industry changes as the “Three Waves,” spanning from the immediate changes that ensured stability in the earliest days to more long-term, strategic changes that will become institutionalized. Read more at Forbes.