THE TIE BAR TO LAUNCH FIRST DRESS SHIRT COLLECTION IN OCTOBER
Chicago-based retailer The Tie Bar will launch its first collection of dress shirts this October, which will be available at its Chicago flagship store, a three-month pop-up store on Boston’s Newbury Street (which will be open October through December) and online. Designed with the tie in mind, the shirts will come in 11 essential styles to mix and match with the company’s extensive range of neckwear and accessories. The shirts will retail for $55 each or three for $140.
Shirt styles will include both a pinpoint and herringbone solid (in white and light blue; both herringbone colors will feature a convertible cuff option to accommodate cufflinks), a blue micro-stripe, three different scales of gingham (sky blue, navy, gray), classic chambray, lavender check, and a tattersall check. Each style will be available in Standard (classic) and Trim (slimmer) fits which are both modern, tapered cuts with a slimmer sleeve and body, and slightly longer length to avoid unwanted untucking. They are all made of 100 percent cotton and are machine washable.
The company also plans to announce various fit activations and promotions throughout the coming season, and shoppers can expect the brand to update both its online and in-store experiences to allow for optimum shirt and accessory pairings across various colors, patterns, and scales.
“Over the years our customers have turned to us as the ultimate authority in accessories and a trusted source to help with shirt and tie pairings. Launching our own shirting collection was a natural evolution to give our customers the convenience of a one stop shopping experience,” says Allyson Wicha Lewis, vice president of merchandising.“ To then design every product detail of the shirt through the lens of the tie also allowed us to bring both a unique design perspective and our personal brand expertise to the men’s shirting world.”
