THE VERY WARM RELAUNCHES WITH LAURENCE CHANDLER AT CREATIVE HELM
The Very Warm unveiled a new brand identity for fall/winter 2019 led by its newly-appointed creative director Laurence Chandler, the founder of menswear label Rochambeau.
The outerwear brand’s newly launched collection includes evergreen silhouettes made with sustainable materials in partnership with PrimaLoft. The brand’s ethos is rooted in the concept of warmth, through stylish construction and its sense of community, strength, unity, and togetherness, inspiring a true sense of belonging to those who adorn it.
In tandem with the launch of its fall/winter 2019 collection, The Very Warm also announced its exclusive selling partnership with luxury streetwear retailer SSENSE. The SSENSE range of jackets, vests, and pullovers will feature two additional colorways – red and grey – available on ssense.com
“Joining the team at The Very Warm to bring a new brand identity to life has been the opportunity of a lifetime,” said Chandler, creative director of The Very Warm and founder of Rochambeau. “The brand goes beyond outerwear to cultivate a community with purpose.”
“Selecting SSENSE as a launch partner was a no-brainer,” added Shai Peyser, president of The Very Warm. “As a retailer, SSENSE has its finger on the pulse as it relates to the interest of the 21st-century consumer, specifically in terms of fashion and design. We are humbled by the opportunity to reach their community directly with a limited-edition range.”
Photos by The Very Warm/Stef Mitchell