The Wall Street Journal: Holiday Shoppers Plan To Spend More As Retailers Introduce Marketing Promotions

With retailers’ critical selling season underway, a greater number of Americans plan to shell out more on holiday gifts this year than they did in 2014, according to new research from consulting firm Accenture. And that means more dollars up for grabs as retailers introduce a barrage of marketing gimmicks and promotions to lure consumers into stores. Forty percent of Americans plan to spend more on holiday shopping this year thanks to increased optimism around personal financial situations, compared with only 25% who said the same in 2014, according to Accenture’s survey of 1,537 consumers in the U.S. Read more at The Wall Street Journal.