This Ad Proves That Commercials Need To Get Weird Again

t’s very difficult to describe in words what’s going on in the new RC Cola campaign from the Philippines without sounding like Don Draper on mushrooms. This Filipino RC Cola campaign is just that weird. Last month, the soft-drink maker debuted a spot featuring a young boy who comes home from school to confront his mother about being adopted. She proves to him her maternal authenticity in an, let’s say, unexpected way. Read more at Fast Company.