This Is Not A Drill: Keanu Reeves Is The New Face Of Saint Laurent

Following in the footsteps of Travis Scott, who appeared as the face of the label’s SS19 menswear campaign, Saint Laurent just revealed its AW19 star. This season, one of the 90s’ ultimate icons takes centre stage: Keanu Reeves. Appearing on the legendary Parisian house’s Instagram, Reeves is seen wearing a pinstripe tailored jacket, a dark shirt, and a pair of aviator sunglasses, as shot in monochrome by David Sims. Elsewhere, on Saint Laurent’s artistic, creative, and image director Anthony Vaccarello’s IG, the actor appears in a boxy leather jacket and black jeans. We imagine the set also smells of some heady YSL fragrance as befitting the moody, understated shoot (just us?). Read more at Dazed.