This Is What The Future Of Sneaker Reselling Looks Like

Reselling as we know it is changing. Fast. Driven by brands generating artificial scarcity by keeping supply below demand, as well as by a burgeoning celebrity-driven endorsement culture, the global sneaker resale market — currently valued at $6 billion according to data provided by StockX (significantly bigger than the $1 billion widely reported) — is experiencing a meteoric rise. We’ve come a long way since the early days of trading rare and limited sneakers and streetwear on forums, through online auction sites such as eBay, and peer-to-peer transactions via decentralized social media groups, all of which often left shoppers frustrated by the user experience and small inventory. Read more at Highsnobiety.