This Tiny Brand Is Revolutionizing One of Your Favorite Products

Jun 29, 2023

Less than 30 miles south of Miami, tropical farmlands grow strawberries, tomatoes, avocados, mangos, pineapples, coconuts and papayas around the suburban town of Homestead. Fresh fruit smoothies beckon at family-run farm stands every few hundred yards. But food isn’t top of mind as I venture out under the hot Florida sun. I’m thinking about blue jeans.

As perhaps the most iconic denim product in history, the Levi’s 501, turns 150, I’m here to get a glimpse at a small but significant approach to sustainable style. Because these same fields also produce a wonderful alternative to the synthetic indigo used to color the jeans probably hanging in your closet right now. Read more at Gear Patrol.