TIMOTHY SMASAL APPOINTED PRESIDENT OF SQUIRE FINE MEN’S APPAREL

Timothy Smasal has been appointed president and general manager of Squire Fine Men’s Apparel, a five-year-old upscale Brookfield, Wisconsin men’s specialty retailer, effective immediately. Smasal will report directly to owner David Matsudaira, who will relocate to Seattle with his family this summer to finalize the company’s acquisition of specialty store Butch Blum.

Following a three-month transition with current management, Smasal will assume executive leadership of the company. Responsibilities will include sales and merchandising accountability, marketing and ecommerce development and the planning and tactical execution of operational growth and profit initiatives.

Smasal has more than 30 years’ experience in multi-store men’s apparel businesses, including positions at May Department Stores and Macy’s. He also holds a degree in Business Administration from The University of Wisconsin, Madison.

“We are exceptionally fortunate and pleased to have landed Tim and the kind of talent and energy that he will bring to our organization,” said Matsudaira. “I am highly confident in his abilities and look forward to the continued development of our business under his team-oriented style of leadership.”

Added Smasal: “Squire is a fine organization with a stellar reputation built on excellence and integrity at every level. The quality offerings and customer service standards here are well-renowned. I am thrilled to be part of this talented team.”