TITO’S AND WILLIAM MURRAY GOLF PAIR UP ON APPAREL LINE
Tito’s Handmade Vodka and William Murray Golf, the golf apparel line inspired by Bill Murray and his brothers, have teamed up to launch their first-ever collaborative golf apparel line: Tito’s x William Murray Golf. Created for those who love the game no matter their handicap, this collection between the Austin-based brands represents their shared inclusive and laid-back approach to golf and life. It also marks William Murray Golf’s first-ever limited-edition women’s polo made exclusively for Tito’s.
Each of the styles in the collection feature moisture-wicking, 4-way stretch material, and UFP50+ technology, with a few other design surprises up their sleeve. From Bloody Mary’s and Transfusions, to tee’d up olive garnishes, the “Recipe for Success” button-down features illustrations of the brands’ backstory and ones depicting the many ways you can enjoy Tito’s on or off the course. The Texas Icons men’s and women’s polos are a salute to the state where both companies began, emblazoned with the Lone Star State, longhorns, and a variety of other Easter eggs. Men’s polos and button-downs are priced at $85, and the women’s sleeveless polos are priced at $75.
“Golf has become cross-generational and accessible, making it more enjoyable for all,” said Brandon Barrett, co-founder and president of William Murray Golf. “It’s less about the score and more about the experience as the technical skill is no longer the requisite to play. Golf now goes beyond the green and has become more of a lifestyle. William Murray Golf is about storytelling, and we are excited to collaborate on this collection to tell the unique story of Tito’s craftsmanship, quality, and endless possibilities.”
“Whether you’re a scratch golfer or 25 handicap, the one thing we can all agree on is that a Tito’s cocktail with your friends on the course makes for a better round,” added Frank Polley, VP of trade marketing at Tito’s Handmade Vodka. “As we continue to build out Tito’s golf programming, William Murray Golf is the course partner we always dreamed of. Similar interests, same sense of humor, and we both don’t take ourselves too seriously. If one brand needs a mulligan, the other won’t judge for taking another swing. We are playing best ball, after all.”
The Tito’s x William Murray apparel line is available exclusively online at store.titosvodka.com and at the Love, Tito’s retail store in downtown Austin, TX. All net proceeds from the collection go directly to the purchaser’s choice of one of four Tito’s web and retail store beneficiaries: American Farmland Trust, Emancipet, Team Rubicon, or World Central Kitchen.
