In honor of the 50th anniversary of the Stonewall Uprising, the impetus for the gay liberation movement, Todd Snyder New York has launched the #TSPride Campaign to celebrate and spotlight diverse and dynamic voices of the LGBTQ+ movement.
The menswear brand tapped men and women for its campaign that embody the love, courage, and style on which this movement was built and continues to grow. Acclaimed photographer Ryan Pfluger photographed the cast and renowned director R.E. Rogers directed the campaign film.
Todd Snyder encouraged the contributors to make the campaign their own by sharing personal stories of pride in New York City, the epicenter of this global movement. Each contributor was prompted to complete the open-ended phrase “Make it ____.”
Reminiscent of Frank Sinatra’s iconic song, the language of “Making It” emphasizes the spirit of ambition and determination that defines New Yorkers, this anniversary, and the Todd Snyder brand. The resulting campaign stands as an ode to our city and the courageous people who live here. After all, New York is where it all began. It has been the stage, inspiration, and spiritual home of this movement.
To make this initiative happen, Todd Snyder teamed up with its longtime partner Champion to design a limited-edition capsule collection. These exclusive styles are now available to shop online and at the Todd Snyder flagship store on Madison Square North.
Twenty percent of sales will support Stonewall National Monument through a donation to the National Park Foundation. On May 15th, Todd Snyder hosted a launch event for #TSPride at its NY flagship store.