TODD SNYDER PARTNERS WITH BIRDWELL BRITCHES ON EXCLUSIVE SWIM STYLES
Designer Todd Snyder and legendary surf brand Birdwell Britches have announced their first co-branded collection – an exclusive capsule comprised of board shorts, jacket, towel, tote, graphic tee and snapback caps.
This collaboration between the New York menswear purveyor and the iconic Santa Ana-based maker of hand cut-and-sewn goods represents a convergence of East Coast and West Coast, fusing tailored elements with Californian ease.
“I’ve bene wearing Birdwells since the 1990’s and they’re my favorite surf shorts,” said Snyder. “I’ve been wanting to do something together for awhile. When I went out to meet them in Southern California, I immediately sensed how cool they are, how genuine their mission is and how committed they are to preserving the origins of the brand.”
“There’s a real affinity between Todd’s love of authentic American-made products and Birdwell’s 55-year legacy of a purpose-built design ethos,” commented Geoff Clawson, president of Birdwell Beach Britches. “We share a commitment to craftsmanship, quality and timeless design, and that’s what makes this collaboration such a natural fit.”
The new Birdwell Beach Britches for Todd Snyder shorts sport a classic Birdwell fit in exclusive styles and colorways and feature a contrast wax back pocket, Todd Snyder patch and co-branded label featuring Birdie, the Birdwell mascot.
Birdwell Creative Director, Natas Kaupas, added: “We take the same approach to our surf shorts that Todd takes to a great pair of denim or the perfect leather jacket – these pieces are built to last, designed to break in beautifully and actually get better over time.”
