TODD SNYDER TEAMS UP WITH REYN SPOONER
Todd Snyder and Reyn Spooner have teamed up on a new limited-edition capsule collection.
Doug Burkman, creative director of Reyn Spooner, and designer Todd Snyder go way back to their early fashion days in NYC. Last year, Snyder reached out Burkman to discuss using archival Reyn Spooner fabrics in his upcoming runway show.
Snyder said: “I have been an avid collector of vintage since working at Ralph Lauren in the ’90s and Reyn Spooner is the best for printed Aloha shirts dating back to the ’60s. I have a few gems that I’m showcasing for the launch in June. Reyn Spooner is the original in their space and I have been feeling the return of printed Aloha shirts for the past few seasons. I wanted to do something authentic, so I decided to go to the source. Like most of my collaborations, I like to work with partners who invented the originals also, the brand was started by a tailor in Hawaii. That really topped it off!”
Founded in 1956, Reyn Spooner quickly became known for its signature take on the now-legendary Aloha shirt. The brand’s archive in Hawaii contains a library of original designs and hand painted prints that spans decades. In the fall of 2018, The Digital Archive Group completed an immense one-year digitization project that included digitization of over 10,000 fabric samples, preserving the brand’s history and heritage while making collaboration more accessible than ever before.
The Todd Snyder spring/summer 2019 runway show included Reyn Spooner archival fabrics and original prints. As a continuation of that runway debut, the Reyn Spooner x Todd Snyder capsule collection offers five iconic Reyn Spooner printed fabrics in new silhouettes including suits, hats and totes as well as shirts and shorts.
For this special launch, Snyder traveled to Chicago to shoot award-winning mixologist Kevin Beary of Three Dots and a Dash, the city’s premier tropical tiki bar and craft cocktail destination, wearing the Reyn Spooner x Todd Snyder collection. Kevin Beary is the 2017 Mai Tai World Champion.
