On June 8th, Balenciaga’s Rodeo Drive, Beverly Hills location closed, only to be reopened at a new, larger space across the street. Continuing a worldwide architecture project, the new store reflects Balenciaga artistic director Demna Gvasalia’s interest in combining elements of diverse public and private environments.
Now located at 338 N Rodeo Drive, the store introduces a location-specific layout, along with a unique spatial design that displays the inner workings of the faceless two-story building to passersby. The stone tile on the ground floor is flush with the concrete sidewalk outside, giving the impression of a continuous walkway.
The top floor is lit with rows of LED lights while the ground floor is lit by an illuminated ceiling and continuous windows at the façade.
Carpet consist of “stop-error” blue rectangle framed with signature grey, carved with a repeating logo. Concrete slabs, a system of conveyor rails, and polished metal tables evoke an industrial setting, while inset glowing displays and padded seating have a public service or lab-like resonance.