Todd Snyder’s latest collaboration with New Balance features a limited-edition sneaker that takes as its inspiration New York City’s greenmarkets.
Based on the footwear brand’s NB327 sneaker style, the Farmers Market edition comes in three colorways – wheat, pineapple, and pomegranate – each featuring a unique icon on the tongue that corresponds to the matching food group: grains, fruits, and vegetables.
The NB327 is a modern mash-up of several 1970s NB running shoes (the 320, 355, and Supercomp styles). For the Farmers Market capsule, the sneakers feature suede over mesh exteriors. The mesh gives the sneakers an easy-breezy summer feel, while the suede gently echoes the materials one might find in a gentleman’s dress shoe. Enhancing the fun summer vibe is a split color scheme on each of the 327s – colors are literally inverted on the left and right sides of the sneaker.
The sneaker’s design juxtaposes the vibrant colors of a farm stand with the buzz of city life. In addition to the sneakers, the capsule introduces three color-coordinated seersucker Market Coats, a new style that is a hybrid between a chore coat and a blazer. These ‘third pieces’ are designed to look equally cool when shopping for fresh ingredients on a Saturday morning or taking a meeting during the work week. The Farmers Market sneaker will retail for $150 and the jacket will retail for $398.
“We concepted the Farmers Market capsule during lockdown, so the design team and I were reminiscing about (and looking forward to) the experience of walking around a farmers market on a hot summer day,” said Snyder. “We wanted these sneakers and jackets to be a colorful reminder of how special that experience is. I’m grateful that this capsule is coming out at a moment when many of us can return to our local farm stands and favorite restaurants.”
To continue the theme, the collection was shot on three of Snyder’s favorite New York culinary figures: Dan Kluger, James Beard Award-winning chef/owner of Loring Place; Christina Tosi, James Beard Award-winning chef/owner of Milk Bar; and Bon Appetit senior food editor Andy Baraghani.
As part of an ongoing commitment to the New York culinary community, Todd Snyder New York will be donating $10,000 to GrowNYC as part of this launch. GrowNYC is dedicated to supporting New York City’s green markets and to ensuring that all New Yorkers have access to the freshest, healthiest local food.