Oscar winner Jeff Bridges and New England Patriots star Julian Edelman have joined Patriots quarterback Tom Brady for a new fall campaign for shoe brand Ugg For Men. Brady has been a brand ambassador since 2011.
The five-part digital series, which celebrates a man’s right to “Do Nothing,” will launch on September 11 with its first video, “Song”. The campaign, which features many of the brand’s styles including the Neumel, the Ascot, and the Scuff, will run through November. It was created by Camp+King.
In the videos, the trio demonstrates how to elevate leisure time in a series of lighthearted videos showcasing the footwear in laidback, off-the-clock settings. “The idea of ‘Do Nothing’ started last fall when I had a rare Sunday to watch football since we opened the season on a Thursday night. I relaxed on the couch wearing my favorite Ugg slippers. I posted a photo on Facebook and it was history from there,” said Brady. “As an athlete I know firsthand the importance of sometimes taking time out to do nothing – it helps me recharge and perform when I’m on the field.”
Added Rob Koenen, vice president of Ugg for Men and Kid’s: “Tom’s leadership on and off the field continues to depict what the Ugg for Men brand stands for – authenticity, confidence and style With the help of Jeff and Julian, this new campaign celebrates a state of mind that every man can relate to while also showcasing the lighter side of the brand that hasn’t been seen until now.”