by Stephen Garner
Photo courtesy of Dan Lecca

Iconic American luxury designer Tom Ford presented his first-ever men’s fall/winter 2018 runway show at the Park Avenue Armory in New York City on Tuesday, February 7, where he debuted the new Tom Ford 001 watch and underwear collections.

The much-anticipated underwear line (admittedly the most talked about aspect of the show) featured striking animal prints and a range of nude flesh tones – all off-set with Tom Ford logo waistband in house-signature velvet. The complete underwear range, not featured on the runway, will also include core styles including T-shirts and tanks. Prices range from $50 for pure cotton styles through $300 for silks and prints. The underwear collection will be available in June, exclusively in Tom Ford stores worldwide and on

TOM FORDAs for the clothes, Ford stuck to his usual touch of glamour but amped it up with more youthful touches. Animal prints and satin metallics are featured throughout as well statement-making pops of pink, yellow, and fuchsia.

Ford’s new 001 watch will be the latest addition to the Tom Ford lifestyle brand, following beauty, eyewear, accessories and ready-to-wear. The unisex collection of Swiss-made timepieces will feature eight cases in a sleek, rectangular silhouette, across two sizes.

Each case will be available in 18-karat yellow gold, brushed and polished stainless steel, and a matte black DLC. Over fifty interchangeable straps will be offered in a variety of colors and rich materials:  hand-woven braided leather, stitched leather, pebbled grain leather, and alligator. The watch collection, which will retail between $2,100 and $10,100, will launch exclusively in Tom Ford boutiques worldwide and online at in March.